An SEO competitive analysis is a process of evaluating the strengths and weaknesses of a website compared to its competitors, with the goal of identifying opportunities to improve the site's visibility in search engine results pages (SERPs).
This type of analysis typically involves reviewing various factors that can affect a website's ranking, such as keyword usage, content quality, and backlink profile.
How Do We Conduct an SEO Competitive Analysis?
To conduct an SEO competitive analysis, we gather data from various sources, including search engine results pages, web analytics tools, and industry reports. We then use this data to identify areas where your website is performing well and where it may lag behind your competitors.
Once you have identified these areas of strength and weakness, we develop a personalized strategy for improving your website's ranking and increasing its visibility in the SERPs.
Some common techniques for conducting an SEO competitive analysis include:
Identifying your main competitors: This involves identifying the websites that are ranking well for the same keywords and topics as your site.
Analyzing keyword usage: This involves reviewing your competitors' keywords in their website content and metadata, as well as the frequency with which they are using these keywords.
Evaluating content quality: This involves reviewing the quality and relevance of the content on your competitors' websites, as well as the structure and organization of this content.
Analyzing backlink profiles: This involves reviewing the number and quality of the links pointing to your competitor's websites and the sources of these links.
PPC Behavior:
By conducting an SEO competitive analysis, you can gain valuable insights into the strategies and tactics that your competitors are using to improve their ranking in the SERPs and use this information to develop a more effective SEO strategy for your website.
For more in-depth information on what an SEO competitive analysis entails, check out the explanation from our partners over at SEO Kangaroo Digital Marketing.
Why You Should Get a SEO Competitive Analysis.
Marketing your website online is a multi-step process that takes a lot of work and planning. You must execute search engine optimization efficiently and launch a digital marketing campaign tailored specifically to your website and geographical area.
The good news is that SEO competitive analysis improves your digital marketing campaign by allowing you to create targeted campaigns based on your competitors and market demand. This helps maximize your marketing spend on those things we know that work!
If you have a limited budget, it's essential to research your sector and local areas thoroughly to understand what your successful competitors are up to. This is only achievable through an effective SEO competitive analysis.
