Search engine optimization, or SEO, makes your website more compatible with how many search engines actually search for information. This means that potential customers are using these popular tools to find companies like yours.
The content a website displays online and what's hidden behind the scene can make all the difference in your visibility versus your competitors.
It's in your best interest to ensure that your company can be easily found online by your next customer!
The Difference SEO can Make.
Small businesses require a higher degree of local visibility in order to meet their growth, outreach, and profit targets. Data-driven SEO techniques are used to create quality content that informs and engages potential customers on your website. This specialized content is also crafted to be highly visible to major search engines such as Google and Bing.
The more authoritative your website pages, the more likely it will rank on the first page of a search engine. The right content will help your small business website climb the search engine results pages to be seen by even more people in your local area.
What We Can Do For You.
Competitor Analysis
We break down your competitor's website and find out why they are ranking, and then we duplicate their success. We also figure out where they might have gone wrong and ensure we don't make the same mistakes.
We identify the keywords that your potential customers search for when looking to engage in the services you provide. We then tie those keywords into an SEO strategy to get you ranking on the first page.
Technical SEO
Search Engine Optimization must also take place beyond the content of your website. We make sure search engines love your website by improving crawlability by tackling indexing, loading speeds, and mobile-device compatibility.
Link Attraction
We follow best practices for link building to ensure the integrity of your small business website. We produce quality content to help attract links that help rank your website. It's our philosophy that link quality is far superior to link quantity.
SEO Management
Managing an optimized website takes time and effort and you need to continually stay ahead of your competitors. Let Phyxter Digital Marketing manage your SEO strategy so you can take care of your customers.
Reports & Insights
You should never be stuck trying to figure out what works and what doesn't. Use our local reports and insights to make better-informed marketing decisions.
Our Proven Approach to SEO.
Many digital marketers describe search engine optimization as a gift that keeps on giving, but that also depends on your SEO strategy. Some marketing agencies invest time and money trying to game the system.
At Phyxter Digital Marketing, we invest our marketing talents in creating websites and content that both customers and search engines will love. After all, what’s the point of attracting potential customers if they don't like your content because of weird keyword stuffing that affects readability?
Customers in 2024 are different than the ones from the not-to-distant past. They are tech-savvy and understand how businesses market themselves. This makes it easier for your potential customers to spot when small businesses have invested resources in just attracting eyeballs instead of building proper relationships.
Building relationships convert website visitors into customers and one-time buyers into loyal fans. Like these customers, we also prioritize building real connections and help your small business use SEO to achieve this.
Getting To Know Your Customer
To build and strengthen relationships, you need to understand your customer first and how they speak and think. The target demographic for your home service company may speak differently to others. They might even use phrases and terms when searching online that other demographics do not.
We do the research to help us get to know them on behalf of your business. We can optimize the content on your site to reach both the people supporting your business, potential customers, and the bots that crawl your website.
Get Beyond Your Website With Off-Page SEO
Off-site SEO means optimizing link building and articles on other websites that link back to yours. Applying the same best practices to content hosted on social media platforms and other relevant properties such as Google Maps and Bing Maps is also just as important.
This is because links and content on other sites are trust factors for your site. We use this to bring brand trust to your site for Google and other search engines to decide that your website is the most trusted authority in that niche. This helps bring awareness to your brand and directs traffic to your website or online store.
Search Engine Optimization FAQ
What is search engine optimization?
SEO is the application of various marketing strategies to improve the search rankings of a website. These strategies range from technical SEO to on-page and off-page SEO and even includes quality content on your site. SEO is an important piece of any digital marketing strategy.
Do you offer any guarantees?
Google and many prominent digital marketers warn to stay away from marketing companies that claim they can guarantee rankings. Any company that says it can is dishonest, as Google’s algorithm changes frequently. Your ranking is also dependent on the type of competitors you have and how effective they are in their SEO strategy. While we cannot guarantee first-page rankings every time, we do have a proven track record of delivering results to our customers.
How is SEO and PPC different?
SEO is a digital marketing strategy to increase search positions in organic search results. This strategy traditionally has a much better ROI than Paid Search though it generally takes much longer. The benefit of Pay Per Click (PPC) strategies is that you can start gaining traffic and sales much sooner, albeit at a much higher cost. PPC and SEO are essential marketing strategies for any large or small business.
Should my business use SEO?
Yes! SEO done correctly is an investment into the future of your company. The organic traffic generated from SEO has a much higher Return on Investment (ROI) in the long term than that of PPC search traffic. If your website isn’t on the first page of Google or Bing for your top keywords related to your services, you are missing out on a massive piece of your online potential.
